SURGE Expo25
at the University of Pennsylvania
Thursday-Sunday, October 16-19, 2025
SURGE Expo25 at Penn
is coming this October 16-19 to Philadelphia!
Be seen, stand out, meet your people, and get the hands-on advice you need from TOP speakers, TOP programs - those that have been there. If you’re interested in starting a world-class student-run business organization at your institution, this is THE place to start.
Student leaders, student founders, support staff and administrators come together for 4 days of competition, showcasing, networking and professional development.
Build, learn, network and compete toe-to-toe. See how you measure up. Get better. Meet us there!
Quick Links
Planning Ahead
This year's SURGE Expo25 will be held in Philadelphia from Thursday-Sunday, October 16-19 on-campus at the University of Pennsylvania - hosted by Penn Student Agencies.
The typical attendance cost per person (excluding tickets) ranges from $450-$1000 including room and board, and it ranges depending on travel distance, hotel preference, etc.
Hotel Recommendations
The Inn at Penn, a Hilton Hotel — 3600 Sansom St, Philadelphia, PA 19104 — ≈4–6 min walk — Approx. $210–$260+/night (as of Sep 5, 2025). Book The Inn at Penn
The Study at University City — 20 S 33rd St, Philadelphia, PA 19104 — ≈10–13 min walk — Approx. $200–$320+/night (as of Sep 5, 2025). — Book The Study
Sheraton Philadelphia University City — 3549 Chestnut St, Philadelphia, PA 19104 — ≈6–8 min walk — Approx. $180–$230+/night (as of Sep 5, 2025). (Under renovation; weekday construction 9am–5pm—lower prices and newer rooms help offset the inconvenience.) — Book the Sheraton Philadelphia
Homewood Suites by Hilton University City — 4109 Walnut St, Philadelphia, PA 19104 — ≈12–15 min walk — Approx. $180–$280+/night (as of Sep 5, 2025). — Book Homewood Suites
Keep in mind: SRBA is a 501(c)(3) non-profit organization and SURGE Expo operations are made possible by ticket sales and sponsors; we reserve discounted tickets for anyone in need of support - just contact president@srbassociation.org to inquire.
Day 1: Meet
Day 2: Share
Day 3: Compete
Day 4: Award
Schedule Overview
This overview does not include details that will be released in early October; it is subject to significant improvements as we get closer to the event.
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Informal Philly Tours - Old City and Center City
Thursday and Friday are hosted at Penn’s Quadrangle, an “architectural masterpiece” at the heart of Penn’s campus.
PSA Campus Tour and Welcome
Registration and Ice Breakers
Zip Pitches for Teams
Group Assignments
Dinner and Networking
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Thursday and Friday are hosted in Penn’s Quadrangle, an “architectural masterpiece” at the heart of campus.
Inspiring Keynotes
Peer-led Workshops to Launch and Improve Specific Student-Run Businesses (by category)
Research-based, Certification Workshops to Improve Organizational Leadership
Tour and Deep-Dive at the New, Student-Run Williams Café
Attendee-driven Roundtable Discussions
Foundation Series 101: Launching a New SRBO
Alumni Panel and Happy Hour
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Saturday includes both ongoing activities at the Quadrangle and a special site visit nearby.
Continued Workshops and Roundtables
Special Site Visit
Student Startup Invitational Cup Competition
Stand-out Storytelling
Group Challenges
Evening Networking Happy Hour
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Back to the Quadrangle, Sunday holds special surprises this year and wraps by 11:15 AM EST.
Storytelling Breakfast, Planned Meetings
Ad Hoc Workshops | Foundations Series Continuation
Roundtable Reflection and Application Discussions
SRBA SURGIES Awards & Storytelling Ceremony
Workshops
Hosted by student-leaders and industry experts, participants will leave the series with actionable strategies and long-term plans to ensure their business’ success at every stage of growth.
Dedicated workshops to launch or grow your specific business model.
Retail
Food and Beverage
Online Tutoring
Digital Marketing
Click below and fill out the form to lead or co-lead your own workshop.
Registration
Attend
Early Bird Tickets
EXPIRED AUG. 1
SRBA Member DISCOUNT 1 Tickets: $45 (up to 5 per member)
SRBA Member DISCOUNT 2 Tickets: $145
SRBA Member Affiliates (e.g. Board Member or Alum): $65
Regular Ticket: $485
Full Access Ticket: $845
Student Founders - Contact Us
for Discounted Rates
Advance Tickets
EXPIRES SEPT. 6
SRBA Member DISCOUNT 1 Tickets: $75 (up to 5 per member)
SRBA Member DISCOUNT 2 Tickets: $185
SRBA Member Affiliates (e.g. Board Member or Alum): $85
Regular Ticket: $950
Full Access Ticket: $1,500
Student Founders - Contact Us
for Discounted Rates
UP TO 30% OFF
Regular Tickets
EXPIRES OCT. 10
SRBA Member DISCOUNT 1 Tickets: $110 (up to 5/member)
SRBA Member DISCOUNT 2 Tickets: $210
SRBA Member Affiliates (e.g. Board Member or Alum): $210
Regular Ticket: $1,455
Full Access Ticket: $2,000
Student Founders - Contact Us
for Discounted Rates
Discounted Tickets
SRBA wants you to attend, regardless of your ability to pay. If you would like to attend but are not able to pay the listed price, please email SURGE@srbassociation.org with subject line “Help Attending.” Explain your situation in one or two sentences, and we quickly work to help you attend.
Participate - Get Tickets, Then Register Here
NOTE: Pitch Competitors and Marketplace participants may qualify for free or reduced-rate tickets for SURGE Expo25. Just inquire by email: president@srbassociation.org
Competitions
Workshops
Marketplace
Last Year’s Competition & Expo
Seth Godin
Mark Cuban